Young Women Trust #NotWorthLess / ILLUSTRATION & ANIMATION

#NOTWORTHLESS

Young Women Trust is a small charity which supports young women on low or no pay in England and Wales. They approached me to direct and design a series of 4 short animations in support of their #NotWorthLess campaign against age discrimination in wages.

At present, under-25s are legally eligible for a lower minimum wage than over-25s, despite often doing the same work, having the same responsibilities and having the same costs to pay. Under-25s are basically paid less than their colleagues for the same job just because they’re younger. At the moment the law allows that.
#NotWorthLess is a calling on the Government to extend the National Living Wage to young people and significantly increase apprentice wages.

Each of the animations I realised tells the story of a young woman who struggled because of that and it’s narrated by the women themselves.

MATTEA’S STORY

EVEÉ’S STORY

NIA’S STORY

TIA’S STORY

Design, Style-frames and Extracts

Find Out More about the Campaign: youngwomenstrust.org/paid-less-worth-less
Client: Young Women Trust / youngwomenstrust.org
Direction and Animation: David Benedetti / davidbenedetti.co.uk
Sound design: Dreikelvin / dreikelvin.nl